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Privacy Policy

Anyden LLC and its affiliates (collectively, “Anyden,” “we”, “us”, or “our”) value their customers, their information, their privacy, and their trust. This Privacy Policy (“Policy”) applies to information collected online from users of the Anyden webStore, www.anyden.com (the “Store”), and explains how we collect, use, and protect that information. This Policy applies to Anyden’s collection, use, processing, storage, and transfer of information associated with Anyden’s Store. For the purposes of this Policy, unless otherwise noted, all references to the Store, includes www.anyden.com, related mobile applications, and other electronic messages between you and the Store.

Throughout this Policy, we refer to the term “Personal Information.” “Personal Information” means data which identifies, describes, is associated with, or could be linked to an individual, such as a name, birthdate, postal address, email address, telephone number, driver’s license number, Social Security Number or other government-issued identification number, credit card number, or other unique identifiers.

Personal Information does not include anonymous or aggregated data that can no longer be used to identify a specific person, even if combined with other data. Also, we may collect information related to businesses, companies, institutions, or other entities rather than individuals (“Business Information”). We do not consider Business Information, such as title, employer’s name, work email, work phone number, work address, and other similar business information, to be Personal Information.

Information we Collect

We collect information about you in two ways: 1) directly from you; and 2) indirectly from you via your use of the Store.

Information Collected Directly From You

When you contact us using our Store, make a purchase from our Store, or use the Store’s forms at time of purchase or when signing up for an online account, subscribing to our services, completing applications, or requesting additional services, participate in a giveaway, sweepstakes, contest, promotion, or survey, or communicate with us via third-party social media sites such as Facebook or Instagram, we will collect certain Personal Information about you so that we may adequately respond to your inquiry or offer services to you such as your name, billing address, shipping address, zip or postal code, email address, telephone (or mobile) number, birth date, credit card or payment information, product communication preferences, demographic information, purchase/return/exchange information. Although we limit access to certain pages, please utilize the privacy settings for additional security features by logging into your account.

Transaction Information

When you purchase or return a product, we collect information about the transaction, such as product details and the date and location of the purchase/return.

Mobile Information

When you access our website from a mobile or smartphone device, we may receive information about your location and your mobile device, such as unique device identifiers.

Information Collected Indirectly from You

When you visit our Store, we may collect information about your visit and maintain that information in our web server logs, which are records of the activities on our Store. The servers automatically capture and store the information electronically. Examples of the information we may collect include: Internet Protocol (IP) address; browser type and language; Internet Service Provider (ISP), referring and exit websites and applications; operating system; date/time stamp of activity; clickstream data; whether you are a first-time or a returning user; links you clicked on while in the Store; and your flow and navigation path through the Store. We use this information in a deidentified and aggregated fashion to help us administer the Store, analyze its usage, protect the websites and its content from inappropriate use, and improve your Store experience.

In some of our email messages, you will find a “click-through URL” linked to content on our Store. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click such links in our email messages.

Cookies

We use technologies, such as “cookies,” so we can remember certain information about you, remember your preferences, or recognize you when you return to the Store. Cookies also help us compile aggregate data about Store traffic and Store interaction so that we can improve our Store and protect our Store from fraud.

A cookie is a text file that is stored on your computer. As text files, cookies cannot read information on your hard drive, run programs, or deliver viruses to your computer.

Most browsers are set to accept cookies automatically. You can set your browser to decline all cookies automatically or to prompt you for a response each time a cookie is offered. If you decline cookies, you may find that you cannot access all our Store’s features.

During your browsing session, we use “session” cookies to store information and monitor Store function. These session cookies are installed during your browsing session and are deleted when the browsing session has ended.


Cookies Necessary for the Functioning of the Store:

Name

Function

Duration

_ab

Used in connection with access to admin.

2y

_secure_session_id

Used in connection with navigation through a storefront.

24h

_shopify_country

Used in connection with checkout.

session

_shopify_m

Used for managing customer privacy settings.

1y

_shopify_tm

Used for managing customer privacy settings.

30min

_shopify_tw

Used for managing customer privacy settings.

2w

_storefront_u

Used to facilitate updating customer account information.

1min

_tracking_consent

Tracking preferences.

1y

c

Used in connection with checkout.

1y

cart

Used in connection with shopping cart.

2w

cart_currency

Used in connection with shopping cart.

2w

cart_sig

Used in connection with checkout.

2w

cart_ts

Used in connection with checkout.

2w

cart_ver

Used in connection with shopping cart.

2w

checkout

Used in connection with checkout.

4w

checkout_token

Used in connection with checkout.

1y

dynamic_checkout_shown_on_cart

Used in connection with checkout.

30min

hide_shopify_pay_for_checkout

Used in connection with checkout.

session

keep_alive

Used in connection with buyer localization.

2w

master_device_id

Used in connection with merchant login.

2y

previous_step

Used in connection with checkout.

1y

remember_me

Used in connection with checkout.

1y

secure_customer_sig

Used in connection with customer login.

20y

shopify_pay

Used in connection with checkout.

1y

shopify_pay_redirect

Used in connection with checkout.

30 minutes, 3w or 1y depending on value

storefront_digest

Used in connection with customer login.

2y

tracked_start_checkout

Used in connection with checkout.

1y

checkout_one_experiment

Used in connection with checkout.

session

Reporting and Analytics

Name

Function

Duration

_landing_page

Track landing pages.

2w

_orig_referrer

Track landing pages.

2w

_s

Shopify analytics.

30min

_shopify_d

Shopify analytics.

session

_shopify_fs

Shopify analytics.

30min

_shopify_s

Shopify analytics.

30min

_shopify_sa_p

Shopify analytics relating to marketing & referrals.

30min

_shopify_sa_t

Shopify analytics relating to marketing & referrals.

30min

_shopify_y

Shopify analytics.

1y

_y

Shopify analytics.

1y

_shopify_evids

Shopify analytics.

session

_shopify_ga

Shopify and Google Analytics.

session


Reporting & Analytics

Third Party

Description

Privacy Policy

Facebook Pixel

We use Facebook Pixel to help measure how users interact with our websites.

https://www.facebook.com/privacy/explanation

Google Analytics

We use Google Analytics to help measure how users interact with our websites.

https://policies.google.com/privacy

Google Tag Manager

We use Google Tag Manager to help manage analytics vendors.

https://policies.google.com/privacy

Advertising

Third Party

Description

Privacy Policy

Facebook Custom Audiences

We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our websites.

https://www.facebook.com/policy.php

Google

We use Google Ads to deliver targeted advertisements to individuals who visit our websites.

https://policies.google.com/privacy

Hubspot

We use Hubspot to manage our relationships with our customers.

https://legal.hubspot.com/privacy-policy

We also use log files when you visit our Store. Log files track IP addresses, browser type, Internet Service Provider (ISP) identity, referring/exit pages, platform type, date/time stamp, and number of clicks. We utilize this information in our legitimate interest in administering the Store, preventing fraud, tracking webStore navigation in the aggregate, and gathering broad demographic information for aggregate use.


Web beacons, also known as clear GIFs, are often used in combination with cookies. Often transparent, these images are part of web pages, and allow us to count users who have visited certain pages and to generate statistics about how our Store are used. They are not used to access Personal Information


Pixel tags enable us to send email messages in a format that customers can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to you.


We do not and will not use cookies to collect Personal Information from you that you did not intentionally provide to us. We do not collect Personal Information automatically, but we may tie this information to Personal Information about you that we collect from other sources or you provide to us.

Website Analytics


We use third-party website analytics software from third-party providers [e.g., Google Analytics,] in connection with our Store to gather data such as age, gender, and interests to provide advertising targeted to suit your interests and preferences.


This analytics software helps us target our online ads based on information collected directly from you or by automated means, like cookies. These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts.


Where we use Google Analytics, we have set up the service to anonymize your IP address as soon as data is received by the Analytics Collection Network, before any storage or processing takes place. To opt out of being tracked by Google Analytics across all websites please visit https://tools.google.com/dlpage/gaoptout.

Information From Third Party Sources

We also receive information about you from other sources, including service providers such as Shopify, PayPal, and Google, and through your interactions with us on social media websites, and we add it to the information we associate with your account.

Children’s Information

Our Store is not directed at children. We do not knowingly collect Personal Information from children under the age of 16. If you are a parent or guardian and believe your child has provided us with Personal Information without your consent, please contact us by using the information in the “Questions and Contact Information” section, below, and we will take steps to remove such Personal Information from our systems.

Use of Personal Information

We only use your Personal Information for the original purposes it was given and to further our legitimate business interests, such as to transact business, to provide information about our company and products, and to communicate with Store visitors. Personal Information is used also to provide you with a more enjoyable, convenient online experience. We may use your Personal Information to send you requested information, to personalize content for you, to compile, analyze, and better understand user data, demographics and behavior, and to detect, investigate, and prevent activities that may violate our policies or be illegal. We may also use your Personal Information to communicate with you about products and services we believe you might find of interest and to administer marketing materials and surveys in which you might participate.

We also use the information automatically collected about you during your use of the Store, as described above, to improve the effectiveness of our website, operations, mobile experience, or marketing efforts, to prevent against fraud and theft, and otherwise to protect our Store’s visitors and our business.

Our employees and agents may view your Personal Information to perform their jobs and address your needs. We authorize their access to your Personal Information on a need-to-know basis to provide you with our products or services, or for one of the other reasons listed in this section, and always in connection with a contractual obligation to protect the privacy of that information.

We also provide your Personal Information to Stripe and Shopify, a third-party vendor who partners with us to process payments in the Store. Stripe may be given your name, billing address, credit card number, and CCV code in order to allow us to complete your purchases of products or services. Stripe uses that information only to complete your purchases and orders and deletes that information once orders are complete.

We may also use information you provide to us to communicate with you in the future. If you do not wish to receive such communications, you may opt out (unsubscribe) as described below in the “Access and Consent to Use of Your Personal Information” and “Questions and Contact Information” section.

Disclosure of Your Information

We will not sell, rent, or lease any information we collect from you to others. We will not make your Personal Information available to any unaffiliated parties, except as follows:

  • To employees, contractors, agents, website vendors, and/or contractors who may use it on our behalf or in connection with their relationship with us;
  • To our affiliates, service providers, and third-parties [e.g., Google Analytics and Stripe] for marketing purposes, building targeted ad campaigns, and completing your order of products or services.
  • To others, including law enforcement, if we believe such release is reasonably necessary to comply with law or legal process; enforce or apply the applicable Anyden Terms of Use, if reasonably necessary to protect our operations, clients, or users; detect, prevent or otherwise address fraud, security, or technical issues; protect the rights, property, or safety of others; in a matter of public safety or Policy; or as needed in connection with the transfer of our business assets (for example, if we are acquired by another firm or if we are liquidated during bankruptcy proceedings). In the event of an insolvency, bankruptcy, or receivership, your Personal Information may also be transferred as a business asset.

In addition, we may share aggregate, non-individual information, incapable of identifying a person, with third parties for lawful purposes. We will not disclose any of your Personal Information except when we have your permission or under special circumstances, such as when we believe in good faith that the law requires it or under circumstances described in this Policy.

Access and Consent to Use of Your Personal Information

If you believe that the Personal Information that we have collected about you is incomplete, inaccurate, or not up to date, or if you would like to review and/or request changes or deletion of that information, please see the contact information in the “Questions and Contact Information” section.

If you do not consent or want to withdraw your consent for us to collect, use, or disclose your Personal Information as described in this Policy, please use the contact information provided in the “Questions and Contact Information” section. In your request, please identify the Personal Information at issue and the collection, use, or disclosure you wish to stop.

Denying or withdrawing consent may not allow us to provide you with some or all the products, services, or information you request.

You may opt-out of receiving marketing-related emails, targeted advertising messages, or promotional offers from Anyden by clicking the "unsubscribe" link at the bottom of any email you receive from us or emailing us at privacy@anyden.com

If you opt-out from receiving marketing emails or text messages, we may still need to send you communications about your account, orders, customer service inquiries, and other matters. If you agreed to receive future marketing communications directly from a third party through our Store, you will need to contact that party to opt-out of such communications. This process may be outlined on that party's privacy policy. We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI“) on the NAI’s website.

Your California Privacy Rights

If you are a California resident, you may have certain rights with respect to your Personal Information including the following rights:

  1. The right to know, by way of our Policy and any specific inquiries you direct to us, where Personal Information we have about you comes from, what we use that information for, whether it is being disclosed or sold, and to whom it is being disclosed or sold;
  2. The right to “opt-out” of Anyden’s sale of your Personal Information to any third parties, in the event Anyden sells data;
  3. The right, with some exceptions, to have your Personal Information deleted from Anyden’s possession or control; and
  4. The right to receive equal service and pricing from Anyden even if you exercise any of your privacy rights.

California Civil Code Section 1798.83 permits users of the Store who are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. A California resident may also use an authorized agent to submit a right to access request or a request to delete. To make such a request, to learn more, or if you have any questions or concerns about your California privacy rights, please visit the Privacy Notice for California Residents.

Virginia Residents

If you are a Virginia resident, you may, upon request, have certain rights with respect to your Personal Information, including the following rights:

  1. To confirm whether or not Anyden is processing your Personal Information and to access such Personal Information;
  2. To correct inaccuracies in your Personal Information, taking into account the nature of the Personal Information and the purposes of the processing of the Personal Information;
  3. To delete your Personal Information;
  4. To obtain a copy of your Personal Information that you previously provided to Anyden in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the Information to another controller without hindrance, where the processing is carried out by automated means; and
  5. To opt-out of the Personal Information processing for purposes of targeted advertising, the sale of personal Information, or profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.

Anyden will respond to any of the above requests within forty-five days. Anyden may extend this deadline once by an additional forty-five days when reasonably necessary, taking into account the complexity and number of your requests, so long as we inform you of the extension within the initial forty-five-day response period along with the reasons for the extension. All requests pursuant to the above rights should be submitted to:


Email To:

privacy@anyden.com


Mail to:

2135 W. Webster

Chicago IL 60647

If Anyden declines to take action regarding your request, Anyden shall inform you within the deadlines discussed above, along with the justification for that decision. Should you choose to, you may appeal the decision not to take action (or to take limited action) by submitting an appeal within fourteen days of receipt of Anyden’s initial response to the following:

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